The success of Google lies in the quality of free services and applications provided by them. The search engine is the best way to search for particular information in the internet. The internet searching technology employs a powerful searching algorithm to find the required information. Adsense, the advertisement application of Google has become popular by its technique.
Google reached the top by the acquisitions and partnerships with other firms. The survival of Google is because of fulfilling the various areas of services required by all over the world. Google has a separate research and development team to launch different type of applications. They will release demo version of application named Google labs and receive the feedback from the users. Depending on the response of the application, it will be revealed to the market.
Google services are executed on various server farms, which in turn has comprises of many computer. Google’s main acquisition of blogger.com made a strong impact in the blogging field. Blog is separate source of business by updating contents and information. Appending of adsense with blogger.com makes money by the clicking technology. Acquisition of Keyhole gave the Google earth product.
Hence Google lead their business strategy to dominate over the other IT firms by their extraordinary products and services to the common public.
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